ROSL is excited to launch its new Six Park Place sub-brand aimed at tapping into the lucrative venue hire market. Kate McIntosh explains what the plans are and how members stand to benefit.
It’s unsurprising that a location in the heart of St James’s, a beautiful Grade-I listed buildings and exceptional food and drink, make the Royal Over-Seas League a desirable location for anyone looking to host an event. Whether it’s a family birthday party, corporate conference, small business meeting, or even a wedding, the versatile range of spaces at Over-Seas House make it a perfect fit for almost any occasion.
After many years of our venue hire business being outsourced, along with our catering, both have been brought back in house in the last 12 months. This presents ROSL with a golden opportunity to generate some much-needed revenue to help us recover from the pandemic, but also improve the experience of visiting the clubhouse for members. Our express aim is to host fewer, higher-quality external events, a break from our past, as a means of boosting revenue and reducing the disruption to members.
Not only will it mean a better experience for members during their stay, but it will also mean we can reinvest in our membership services, not least in the building itself. First up will be the renovation and reopening of the Art Deco Restaurant.
Putting Six Park Place on the map
To do this, we will be launching a new sub-brand in December, Six Park Place, with its own separate identity from that of ROSL, serving members wishing to hire out private spaces, attracting the corporate market, then going on to attract weddings.
This new identity aims to engage the professional event booker with an easy-to-navigate website that shows our spaces off and how they might look for events, while also offering packages to suit most needs. The launch of the website creates a shop window in a digestible format, which will streamline the booking process. The Royal Over-Seas League is relatively unknown in this market, so Six Park Place aims to put us on the map.
What’s in it for you?
For members, you will notice very little difference when visiting the clubhouse. Our busy calendar of events will continue, such as our Public Affairs Series, soon-to-come Discussion Groups, Annual Music Competition, and exhibitions. The food and drink will be as delicious as ever. The beds as comfortable as always. And the welcome will be just as warm. The only changes will be the slow but steady improvement to facilities at the clubhouse. The aforementioned reopening of the Art Deco Restaurant, the return of our beautifully restored wrought-iron staircase from the Brabourne Room into the garden, and much more.
Don’t forget, members receive 15% discount on all room hire rates for both corporate and private events. We offer a complimentary event planning service, and if you would like to get married at the club, we offer a complimentary bridal suite for the happy couple.
Just click on the 'Venue Hire' tab at the top of this page, or visit www.sixparkplace.co.uk.
Thank you for your anticipated support, we welcome any feedback and ideas you may have. Our approach is one of partnership and collaboration, the members have and always will remain the true heart and soul of ROSL.